So you say you’re a sushi lover, and that you frequent sushi bars as often as your busy yuppie schedule would permit. But how much do you know about that delicious morsel you pick up with your chopsticks, dip into wasabe-laced soy sauce, and slowly chew in your mouth, piece by little piece, in between sips of sake or ice cold beer?
For instance, did you know that the word “sushi” refers not to the food but to a method of preserving fish? You see, many years ago, the refrigerator had not been invented yet (the kitchen came around in the late 1800s).
Believed to have originated in Southeast Asia, the process involves cleaning raw fish, then pressing them between layers of salt, weighted with a stone. After a few weeks, the stones are removed and replaced with a light cover. A few months later, the fermented fish and rice are considered ready to eat. The resulting product has a flavor so strong that it obscures the fish’s taste altogether.
Needless to say, the original sushi has got to be something of an acquired taste. But the method was popular in Japan from the 17th to the 19th century; and today, some restaurants in Tokyo still serve this original style, called Marezushi, after its major ingredient which is freshwater carp. So what you’ve come to know, and to enjoy, is really a new sushi, developed in the 18th century by a clever chef named Yohei. Most likely, he was super excited to use his newly bought refrigerator. Except for the vinegared rice the rest of the ingredients are as fresh as the Japanese way of preparing food can make it.
Sushi became Japan’s best-known contribution to world cuisine.
Soto a genuine Japanese restaurant combining a simple design and trendy atmosphere with traditional high quality japanese food. It targets a market spectrum ranging from mid to high end clientele.
Soto’s efficient SOP and supply chain minimizes delivery time, and maximizes management efficiency threw optimal inventory usage. At Soto there is no compromise made in quality, every effort is made to keep the prices reasonable and value sustainable.
With more than 2.5 tons of fresh fish served per month, more than 1.5 tons of ginger per year, more than 2.000.000 pieces per year are produced to satisfy more than 15.000 loyal customers per month.
Some facts and figures:
Soto will hold 5 outlets by mid of 2012.
(4 restaurants, 1 central delivery for Beirut)
With around 145 cover per day per outlet, Soto will hit a 220.000 yearly foot fall, with an average check of 32 USD per person.
Download Our Delivery Menu
01 – 744 144
01 – 57 30 35
01 – 701 771 / 03 – 79 48 89
09 – 222 964
04 – 444 964
Corniche Al Mazraa
Soto, Japanese Restaurant is currently offering Master Franchises for a number of territories.
For more information:
Lotus Management Group s.a.r.l.
Saeb Salam Street, Corniche El Mazraa
Tel: +961 1 300606
Mob: +961 70 337979
Fax: +961 1 817171
Mazen Maroun, Co-owner, Managing Partner
Samer Maroun, Co-owner, Managing Partner
Joseph Bechara, Managing Partner
Lotus Management Group is committed to protecting your privacy online. Our policy is simple: we will not capture your information, use it or share with others without your prior agreement. There are three main principles underpinning our policy:
Lotus Management Group does not capture or store personally-identifying information (such as your email, address, name, title, or postal address) without your knowledge when you visit our site.
You are always able to choose to provide such information to us.
We respect your email privacy. We will only send you mailings from Lotus Management Group if you have agreed to this.
We do not pass on your details (including your email address) to other organizations or individuals without your prior consent.
What data is being collected and how?
The only time we capture your personal details is when you submit your entry form to the competition. We will collect some basic information from you. This will include your email address, your name, postcode, your gender and age range. We also ask some further, voluntary questions so we can gain a clearer understanding of our users. Your responses help us to refine our activities in the future. When you email friends from the competition or prize draw pages we will only use their details to contact them on your behalf to invite them to enter the competition or prize draw. We will not store their details unless they give us their permission to do so, by accessing the competition or prize draw pages, answering a question and completing a personal details form themselves.
We collect data listing which of our pages are most frequently visited and by which types of users. The site automatically monitors IP addresses (the domain from which you access the internet) and which pages have been accessed when. This information is not linked to any personal data, so browsing is anonymous.
How will my information be used?
Lotus Management Group will not trade, sell or rent your personal information to others. Except as may be required by law, Lotus Management Group does not pass your personal data to outside organizations or individuals without your express consent.
Non-personal data (such as aggregate statistics about numbers of visitors, entries, traffic patterns and related site information) may be shared by Lotus Management Group with its communications agencies in order to review the competition's performance.
These statistics will include no personally identifying information.
Lotus Management Group works within Lebanese Data Protection legislation.
What if you change your policy in future?
Any changes to our policy will be posted on the Lotus Management Group website; however, in any case policy changes will not affect your rights under the Data Protection Act.
In which branch have you been served
Soto Corniche el Mazraa
How often do you visit us?
Please rate the following
VG - Very Good | G - Good | F - Fair | P - Poor | VP - Very Poor
Hot Food Quality (from the kitchen)
Hot Food Presentation (from the kitchen)
Cold Food Quality (Sushi, Maki, etc.)
Cold Food Presentation (Sushi, Maki, etc.)
Value for money
Please enter your personal information
Date of Birth